- Think strategically. Your Web site should be a part of your overall marketing plan.
- Choose a Web site address (URL) that’s intuitive and easy to remember. Your company’s name (if it’s short) or the name of your main product might work well.
- Put your Web address on all your printed material, including business cards, letterhead, press releases and invoices. Include it in all your advertising.
- Don’t forget offline media and traditional publicity techniques. Send news releases promoting your site to newspapers, broadcasters, and magazines.
- Speak at conferences and trade shows, and write informative articles for trade publications. When you do, mention your Web address.
July 02, 2006
Office Nanny Tip--Marketing
5 Tips for Marketing Your Web Site
