STRENGTHEN SELF-PROMOTION WITH A TAGLINE
Quick, tell me which companies you associate with these slogans (answers below):
(1) "Choice of a new generation."
(2) "Think different."
(3) "Because we're #2, we try harder."
These slogans are known as "taglines."
A tagline is a sound bite that conveys your big promise to potential clients.
To come up with a brief, catchy tagline for your freelance business, start by thinking about the service you provide. Then, using a few words, describe what you can do for your client.
Your tagline will be a good example for your clients. When they see that you can get your own message across in a compelling way, they'll know that you can do the same for them.
Develop your tagline. Add it to all your promotional material.
ANSWERS: (1) Pepsi, (2) Apple Computer, (3) Avis
